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MIDDLE EIGHT

HOTEL NAMING, BRAND STRATEGY AND DESIGN

Starting when this hotel was a building site, the name we suggested is inspired by the musical roots of the address and that gave a theme that we were able to subtly weave through a brand narrative. Elegant graphic design appropriate for a luxury hotel is paired with a subtle wit and elegant art direction.

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ALONGSIDE THE NAMING, GRAPHIC DESIGN AND BRAND STRATEGY, WE ALSO SET THE TONE OF VOICE AND CREATED SEVERAL SUB-BRANDS INCLUDING QT, A LATE-NIGHT SPEAKEASY AND MUSIC VENUE AND SYCAMORE VINO CUCINA, AN ITALIAN RESTAURANT.

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